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Liverpool legend Ian Rush has never won the UEFA Champions League as a player. So why hasn't he been able to sell himself in the football world? Let's explore the reasons behind it.

1. Lack of Individual UEFA Champions League Title

Despite his successful career with Liverpool, where he won five English First Division titles and two UEFA Cup championships, Ian Rush never had the opportunity to lift the prestigious UEFA Champions League trophy as a player. This could potentially diminish his marketability as a former player in the football world.

2. Salah's Potential to Break Rush's Goal Record

Recently, Ian Rush has expressed his admiration for Mohamed Salah's goal-scoring ability and even mentioned that he would not feel disappointed if Salah were to break his single-season goal record. Rush hopes that Salah achieves this feat in the UEFA Champions League final.

3. Limited Presence in the Internet Age

As an older generation football legend, Ian Rush did not experience the boom of the internet and social media. This limited his visibility and reach in the modern football landscape, where digital presence and engagement play a significant role in a player's marketability.

4. Relationship Challenges

In 2015, Ian Rush divorced his wife Tracy. However, according to sources, he has been in a relationship with his current girlfriend Carol since 2014. Personal relationship challenges or controversies can sometimes impact a player's marketability and public image.

5. Success as a Welsh National Team Player

Gareth Bale, another Welsh footballer, has achieved significant success as a player, including leading Wales to the World Cup quarter-finals. Rush, along with Mark Hughes, Dean Saunders, and Ryan Giggs, were unable to replicate this success during their time with the national team. This may have affected Rush's recognition and marketability compared to his Welsh counterparts.

6. Perspective on Team Achievements

Ian Rush has expressed his view that Liverpool's success in the League Cup, despite potential eliminations from the UEFA Champions League semi-finals and not winning the FA Cup, would still constitute a successful season. This perspective on team achievements rather than individual accolades may have influenced how he has been perceived in the football world.

In conclusion, Ian Rush's inability to win the UEFA Champions League as a player, limited presence in the internet age, personal relationship challenges, and perspective on team achievements rather than individual titles may have all contributed to him not being able to sell himself as effectively in the football world.